You might be familiar with outdoor advertising such as billboards, banners, and carts. A new and upcoming type of outdoor advertisement is mobile van advertising. This is being considered as one of the best available options in outdoor advertising because the van is convenient and movable depending on the client's target audience.
A mobile van is a vehicle that has a creative of 7ft x 2ft x 7ft (l x b x h) installed. The advertisement is placed in the designated area on the mobile van according to the client’s needs and it moves across from place to place advertising the product/services. It is one of the best and most effective ways of reaching a large number of people outside of the target audience in a very short-term period.
The most common advantages of using a mobile advertising van are
1. Adjustable height - The client can decide how high they want the stand of the pole to be. The height can be increased to about 5-6 ft.
2. Backlit Lights - Having a backlit feature makes the ad even more prominent during nighttime and will capture the eyes of passersby and also makes the advertisement all the more attractive.
3. Movable - The van is movable to any destination as per the client’s wish. It helps create advertising opportunities where regular billboard adverts are not available, thus reaching a farther target customer base. One of the best places to move the vans to and from are high traffic junctures for maximum exposure.
It is more effective when the van is parked in a high traffic area. The level of a queue forming on the roads is based on the upcoming events at a certain place. For example, if Sunburn is happening at Vagator you can place your ad on the route to Sunburn most taken which will attract a lot of tourists . Most effective locations in Goa are the city areas like entrance of Panjim, Porvorim and Mapusa , but if, you want to target more tourism than areas like Baga, Arpora, Anjuna, and Calangute
4. 360 Rotation - The moving van’s hydraulic system allows for 360 rotation of the hoarding, which provides ample display of the advertisement from various different viewpoints, thus ensuring uninterrupted views of the advertisement.
The movable van is one of the most beneficial and cost-effective methods of outdoor advertising, especially due to its versatility. It can improve efficiencies of various marketing campaigns, thus making it one of the best choices for a huge variety of clientele.
Article By Erica Lawrence
